Alentejo's flag has been in Brussels since 2019, with a clear objective: to reduce the distance between Europe and Alentejo. On March 14th, 2019, the Alentejo European Office in Brussels was officially launched with a dedicated event, “Welcome Alentejo”. This event, was both a "special breakfast” and networking event, aimed at giving an insight on the Alentejo/Europe Initiative, an overview of Alentejo strategic priorities, as well as a future perspective on interregional cooperation. "Welcome Alentejo" launched the regional representation activities in Brussels and the new members of the Brussels-based circle of Regional Representations.
The Presidents of Alentejo Development Commission and Alentejo Development Agency highlighted the relevance of the initiative and simultaneously promoted Alentejo as a destination of excellence for foreign direct investment. Alentejo's European office was then born under an agreement between ADRAL (Agência de Desenvolvimento Regional do Alentejo) and IrRADIARE Science for Evolution (European affair Bureau) with the support of CCDR Alentejo (Comissão de Coordenação e Desenvolvimento Regional do Alentejo (CCDR).
Alentejo's Representation, under the designation of “Alentejo / Europe Initiative”, acts as a “bridge” between the European Institutions, networks and fellow regional representations and the local and regional stakeholders. Since 2019, Alentejo / Europea Initiative has promoted the region as a territory able and capable to cooperate and to share/receive know-how for enhancing the transition towards a paradigm of green, digital and inclusive development. Alentejo / Europe Initiative supports H2020-AURORAL cooperation roadmap related to Brussels based institutional and peer-to-peer relations, among many other projects.
Alentejo Permanent Representative in Brussels, is Marcos António Nogueira. Joana Good da Silva serves as Policy Adviser.